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SEO, SEA, GEO — we share what we know so you can make the right decisions.

Featured GEO May 28, 2026

What is GEO? SEO for the AI Era, Explained

ChatGPT, Gemini, Perplexity... When your future clients ask questions to an AI, does your brand come up? GEO — Generative Engine Optimization — is the discipline that answers that question. Here's why it's already essential, and how to get ready for it.

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SEO

Local SEO in Brussels: The 5 Mistakes Costing You Clients

May 15, 2026

Poorly optimised Google Business profile, ignored reviews, inconsistent citations... Local SEO has its own rules. We break down the 5 most common pitfalls we see with our Brussels clients.

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SEA

Google Ads vs Meta Ads: How to Choose the Right Channel for Your Business

May 2, 2026

One captures intent, the other creates desire. Google Ads and Meta Ads aren't rivals — they serve different goals. We help you decide where to put your ad budget based on your industry.

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Web design

A Website Built to Convert: 7 Elements That Make the Difference

April 18, 2026

Hero, CTA, social proof, load speed... An effective website isn't just about aesthetics. Here are the 7 elements we find on every page that genuinely converts visitors into customers.

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Case study

+182% Organic Traffic: What We Actually Did

April 5, 2026

In 12 months, one of our clients more than doubled their organic traffic. Behind that number is a concrete SEO strategy, step by step. We explain everything that was done — and why it worked.

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Trends

Digital Marketing 2026: 5 Trends You Can't Ignore

March 22, 2026

Generative AI, voice search, zero-click... The digital marketing landscape is evolving faster than ever. Here's what will genuinely change how you acquire customers this year.

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