Blvck Paris
Blvck Paris is a premium fashion brand. They were running ads and a store - but without a clear view of the path from first click to purchase. webmo rebuilt tracking end to end, then scaled Meta Ads and email so every campaign could be judged on real behavior, not guesses.
Challenge
Sales were happening, but the journey was opaque. Blvck couldn’t see which clicks, pages, and audiences actually converted - so Meta spend and CRM follow-ups were hard to improve with confidence.
What we did
We upgraded tracking so Blvck can follow each lead from arrival to sale - including time on site and every meaningful click. That clarity unlocked better decisions: which audiences to push, which pages to fix, and where email should take over.
On top of that stack, we ran Meta Ads that doubled sales generated through the channel. Email marketing closed the loop with promo and birthday relaunches, plus abandoned-cart recovery for shoppers who left without buying.
Key results
2× Meta Ads sales versus before.
Full journey visibility from lead → sale.
Time-on-site and click-path tracking live.
Email flows for cart recovery, promos, and birthdays.
Stack delivered
Event & funnel tracking, Meta Ads acquisition, and lifecycle email (abandoned cart, promotional, anniversary) so paid media and CRM reinforce each other.
Outcome
Blvck Paris now knows exactly how customers move through the store - and can scale Meta Ads and email with that map. More sales from paid social, sharper targeting, and recovery flows that turn abandoned intent into revenue.
