Capital Heat & Water
Capital Heat & Water is a young heating and plumbing business that opened this year. They had the skills - but almost no inbound demand. webmo turned on Google Ads and tightened their WordPress backend so the site could actually convert interest into booked calls.
Challenge
As a brand-new trade business, Capital Heat & Water struggled to get clients. Without visibility and a site built to capture demand, the phone stayed quiet.
What we did
We launched Google Ads aimed at people searching for heating and plumbing help now - clear offers, tight targeting, and tracking so every call could be attributed.
In parallel, we improved the WordPress backend: faster, more reliable, and better set up for enquiries. Ads brought the traffic; the site made it easy to become a lead.
Key results
13 new calls within two weeks of going live.
New clients arriving every week since.
First real pipeline after launch year silence.
Still growing as campaigns compound.
What’s next
With paid acquisition working, the next layer is organic: full SEO and a managed Google Business Profile so Capital Heat & Water keeps winning local searches without relying on ads alone.
Outcome
A new trade business that couldn’t get clients now takes regular weekly bookings. Google Ads opened the tap; a stronger WordPress foundation kept the leads flowing - with SEO and GBP as the next growth step.
